Elbert

We've used graphic production elements throughout the identity creation in a minimal approach, for example, the crop marks used in the print files form the L and T of the logo. In addition, we brought more visual elements, geometric and contemporary shapes that resemble printer rolls, a Pantone palette and even the classic division of type A paper. The color palette is basically graphite and warm white, with the possibility of adding a secondary color scheme by connecting any client's project that was produced by them. The result is a minimalist, modern and unusual visual identity.