Fem Power Box

THE CLIENT

Fem Power Box is a subscription brand of Brazilian accessories curated for people who identify themselves as women.

THE CHALLENGE

Fem Power Box is an accessories subscription and curator box for people who identify themselves as women. Our main challenge was to develop the brand strategy, verbal and visual universe that would result in a unique brand positioning, and which would satisfy the emotional and rational needs of a group of women who seek practicality and self-expression.

THE SOLUTION

Fem Power Box is built on four pillars of passion, magnetism, power and freedom. A brand that contributes to the expression of people who identify themselves as women, encouraging them to seek their own identity.

It is a brand that is super intolerant of any kind of prejudice and it was through illustrations that it was possible to translate this concept: 4 characters with completely different aesthetics, ethnicity and behavior - but they all feel like women: regardless of their gender or sexual preference.

Fem Power Box believe in women who seek self-knowledge to liberate.