Le Pario
THE CLIENT
Le Pario is a French cuisine restaurant with more than 10 years of history based in Florianópolis, Brazil. The chef has two restaurants in the city, with different cuisines: bistrot and haute cuisine, all with French references in their menus.
THE CHALLENGE
Redesign and update Le Pario’s brand, adding personality and a modern aspect to the identity without appearing too inaccessible and conservative.
THE SOLUTION
The visual identity was built from a couple of concepts: modern, cosmopolitan and exquisite. From a french and brazilian perspective, we used vintage photographs of Paris and Rio de Janeiro with halftone image treatment. We defined colors for each restaurant and created illustrations that represent the main foods used in both kitchens. The stamps design are reinterpretations of awards that the chef has already won in France, phrases about the essence of the brand and identifiers of each restaurant. We also created sophisticated and modern letterings to add elegance and balance to the visual identity.
SERVICE
year
Visual Identity
2020
project developed by fatfacestudio
ART DIRECTION:
Luiz Pegoraro
GRAPHIC DESIGN:
Natália Beatriz Barreira, Fabian Shinzato & Victoria Pretto
PROJECT MANAGEMENT:
Natália Beatriz Barreira
