Plumea

THE CLIENT

Plumea is a slow fashion studio based in Brasília, whose main objective is to create comfortable, inclusive and elegant clothes.

THE CHALLENGE

The studio sought us out to create its visual identity with a minimalist, delicate and welcoming aesthetic, but also with personality.

THE SOLUTION

We developed a modern brand with a touch of French aesthetics to emphasize Plumea's unpretentious elegance. Its monogram is a feather protected by a dome, showing the magic and refinement found in the company's products. The colors are warm and sober, the fonts well-crafted and with personality; and the photographic language keeps a slight mystery. We considered important to add elegance in a welcoming and youthful way to the visual identity