Viajar Faz Bem
THE CLIENT
Viajar Faz Bem is a pioneering travel club founded in 1998 that aims to help Brazilians travel more and better. Formerly known as SBTur, the company recognized the need for a rebranding to align its purpose with new business strategies and product improvements.
THE CHALLENGE
Rethink and transform the brand strategy and identity to better reflect its mission of promoting well-being through travel. This involved conducting workshops to uncover the company culture, which emphasized doing good and empathically delivering well-being to its customers.
THE SOLUTION
Bradda led the rebranding of SBTur into "Viajar Faz Bem," a name deeply aligned with the company's culture and values. The change was guided by surveys to ensure smooth adoption and avoid confusion with the TV channel SBT. The new visual identity focused on a digital-first approach, emphasizing sustainability and adaptability with dynamic color schemes and arrow motifs to symbolize movement and planning. The logo conveyed a sense of well-being through a friendly design, and the character "Viajito" added a personal touch. This modern, approachable rebrand successfully positioned Viajar Faz Bem as a leader in promoting travel for well-being.
SERVICE
YEAR
Naming
Brand Strategy
Visual Identity
Verbal Identity
2019
project developed by BRADDA
ART DIRECTION:
Pedro Bertoncini
STRATEGY & STORYTELLING:
Isadora Cardoso, Natália Beatriz Barreira & Yoli Inácio
GRAPHIC DESIGN:
André Holzmannm Rodrigo Quiquio, Vinicios Ferreira, Natália Beatriz Barreira & Yoli Inácio
PROJECT MANAGEMENT:
Yoli Inácio
